Top 10 Best "Advertising" Books

The clock that had no hands, and nineteen other essays about advertising

Herbert Kaufman

Books

Accelerated Book Marketing - the fastest way to get your books to your readers

EJ Thornton

Advertising

Accelerated Book Marketing - the fastest way to get your books to your readers

If they don t know who you are and they don t know the title of your book... How are they going to know it is the answer to their problems?

Publishers have been trying their best to answer this question since the age of the printing press. How do you put your books in front of potential customers when they aren't looking for you to begin with? Most authors don't start out with a fan base and most have not done their homework to enter the market with a big splash - and with the advent of the digital press, more and more authors are reaching the market before they've had time to develop a reasonable marketing plan...

Relax, there is a great, proven, simple method that expert booksellers have been using since the beginning called Associative Marketing. You put this method to work for you and it will boost your sales significantly.

It's not a matter of getting them to notice you and your book, it's putting your book where your customers are already searching for answers, and everyone wins...

So, what is the secret formula to get your cu...

For product reviews and more information: Accelerated Book Marketing - the fastest way to get your books to your readers

Confessions of an Advertising Man

David Ogilvy
Sir Alan Parker

Books

Pick Me

Nancy Vonk
Janet Kestin

Books

The Art of Client Service

Robert Solomon

Books

Advertising

George Felton

Books

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Creative Advertising, New Edition

Mario Pricken

Books

Ogilvy on Advertising

David Ogilvy

Books

Creative Advertising, New Edition

Mario Pricken

Books

M

William Arens
David Schaefer
Michael Weigold

Books

The Idea Writers

A must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.

A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script.

While the best copywriters have always been brand storytellers, now that story can play out anywhere. The digital revolution put control in the hands of the people – the audience – now no longer just consumers, but active participants in a brand's story.

The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations.

A new ad landscape means new opportunities for writers who now have the inc...

For product reviews and more information: The Idea Writers

The Idea Writers

Teressa Iezzi

Advertising

Hey, Whipple, Squeeze This

Luke Sullivan
Sam Bennett

Books

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