#10
The Advertising Concept BookPete BarryBooks |
Bonus
Advanced Book Marketing - A very easy way to mass market books effectively - a publisher's insights...EJ ThorntonAdvertising |
If your readers don't know who you are yet and they don't know the title of your book... How are they going to know your book is the answer to their problems? |
#9
Guerrilla Advertising Gavin Lucas
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#8
Advertising For DummiesGary DahlBooks |
#7
Ogilvy on AdvertisingDavid OgilvyBooks |
#6
Truth, Lies and AdvertisingJon SteelBooks |
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#5
AdvertisingGeorge FeltonBooks |
#4
Advertising William D. Wells
|
#3
Advertising (8th Edition) Sandra Moriarty
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#2
Hey, Whipple, Squeeze ThisLuke SullivanBooks |
Tested Advertising Methods (Business Classics Series) A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field. |
Bonus
Tested Advertising Methods (Business Classics Series) John Caples
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#1
Creative Advertising, New EditionMario PrickenBooks |
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