The Associative Marketing method is the freshest way to look at book marketing that has hit the industry in years... Take a good long hard look at what you're doing and this book will tell you why it isn't working (or isn't working as well as you'd like), then it will tell you a new way to get your books in front of your customers, easily and effectively. --Colorado Free University Student, I've been a writer, editor, editorial director and publisher, and I've had to deal with marketing in every position. I assumed I knew just about everything there was to know about publishing.
Of course, I have used search engines to find or verify information. I knew others used Google and Yahoo to locate books, but I didn't know how to establish my own website nor did I understand how to increase visibility of a particular book through a website listing books from competitive publishers.
If you think people will purchase your book simply because you have superior credentials as an author, this book will quickly correct that misconception. E.J.Thornton carefully guides you through a series of steps that will get your book out of a store or attic and into the hands of readers.
Former manager of general periodicals for Abingdon Press and the United Methodist Publishing House
Present editor of UM Men magazine and director of communications for the General Commission on United Methodist Men --The Rev. J. Richard Peck - publisher and editor
