Top 10 Best "Customer Relations" Books

How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know

Amazon.com

Books

Strategic Customer Service

John A. Goodman

Customer Relations

Strategic Customer Service

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. The author draws on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota. Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom using hard data and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.

For product reviews and more information: Strategic Customer Service

Creating Customer Evangelists

Ben McConnell
Jackie Huba
Guy Kawasaki

Books

Retail Customer Service Fundamentals (Success Guides) eBook

Dianne Miethner

Kindle Store

Customer Service For Dummies

Karen Leland
Keith Bailey

Books

Improve Your Social Media Processes and Get Customers to Stay Forever

Amazon.com

Books

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Stan Phelps, Drew McLellan

Amazon.com

Kindle Store

How to Talk to Customers

Diane Berenbaum
Tom Larkin

Books

Inspire!

Jim Champy

Kindle Store

What the World's Most Famous (Former) Madam Can Teach You About Business, Customer Service, Employee Relations & Entrepreneurship (The Entrepreneurial Profiles SeriesTM)

Amazon.com

Kindle Store

Customer Relationship Management, Second Edition

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes:

· A Tutor Resource pack available to instructors who adopt this text

· Case examples illustrating CRM in practice

· Screenshots of CRM software applications and reviews of technology applications deployed in marketing, sales and customer service Student readers will enjoy the logical structure, easy accessibility and case illustrations. Managers will appreciate the book's freedom from CRM vendor and consultant bias and the independent g...

For product reviews and more information: Customer Relationship Management, Second Edition

Customer Relationship Management, Second Edition

Francis Buttle

Customer Relations

The Challenger Sale

Matthew Dixon
Brent Adamson

Books

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