A Books To Believe In's Top 10 List
Top 10 Best "Purple Cow" Books
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#10
The purple cow! Gelett Burgess
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Bonus
Purple Cow, New EditionSeth GodinPurple Cow |
Purple Cow, New Edition The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one wi... |
#9
Permission MarketingSeth GodinBooks |
#8
TribesSeth GodinBooks |
#7
Free Prize InsideSeth GodinBooks |
#6
The DipSeth GodinBooks |
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#5
Poke the BoxSeth GodinBooks |
#4
Purple CowSeth GodinBooks |
#3
All Marketers are Liars (with a New Preface)Seth GodinBooks |
#2
The Big Moo The Group of 33
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Bonus
Free Prize Inside and Purple CowSeth GodinPurple Cow |
#1
I Saw a Purple Cow Ann Cole
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